Technology has become a massive part of our lives. Almost everyone uses technology to stay connected to friends, family, and colleagues. This makes it easier to share information, ideas, and experiences.

This is especially prevalent in the real estate market. Using technology provides real estate agents with powerful tools to get more leads, generate sales, close deals, and increase their clients’ property value. Leveraging technology to increase property sale prices in real estate is the best way to set yourself apart from other competitors.

First Things First

Before you list the house and start leveraging technology, it’s essential to make sure the property is in the best condition it can be in. If not, it’s vital to get big-ticket items repaired, such as:

1. Roofing
2. Siding
3. HVAC Systems
4. Kitchen/Bathroom Updates
5. Landscaping and more

Understanding the value of these renovations is vital in maximizing the final sales price and your commission check. In addition, if you improve your client’s return on investment, they are likely to refer more business to you in the future.  Therefore, it’s crucial to recommend the right renovations to your clients.

Finding a good contractor is essential to get complete work completed for your client. In the past, this was a more difficult task, but it has become easier for homeowners and skilled contractors to find each other using design apps.  For instance, if you need a roof repaired, using design apps like Houzz makes it easy to find local contractors looking for roofing jobs in just a few clicks.

Once the home looks good as new, it can be listed, and the fun of leveraging technology can begin.

Spruce Up Your Social Media

Using social media is an enormous opportunity to connect with prospective buyers and sellers. Every day, millions of people use social media to share information, discuss topics, and search for things online. In addition, it allows buyers and sellers to gauge interest in properties in their local and surrounding areas.

Consider using the strategies below to help you gain leads using social media:

1. Create Twitter polls using trending hashtags within your niche. This allows you to reach a larger audience and interact with them more personally.
2. Run Instagram ads to promote your listing in local and nearby areas. Instagram ads are a great way to expand your reach to potential customers.
3. Consider posting your listing on real estate pages with an engaged audience. You can use the Facebook marketplace or local Facebook groups to share your clients’ listings.
4. Post videos or skits on TikTok about the listing. This will draw a lot of attention and value to the home. The more viral your video gets, the more visibility the home gets. 
5. Use Linkedin’s sales navigator to increase your sales by increasing your connections. When you advertise on LinkedIn,People who use LinkedIn typically have good jobs and may have more money to spend on a home. This is a great way to find leads that can afford a nice home.

One crucial strategy to implement is an “ask me anything” section. This allows people to ask you questions and any concerns they may have about the listing. As an agent, providing clarity to potential leads through initiatives like this will increase your listings sale price, giving you more leverage in the negotiation process. We can livestream AMAs and share the recording on social media.  Then viewers can reference it in the future. 

The more demand your listing generates, the more potential your listing will have for a bidding war, which will increase the overall sale price.

Using social media to build your brand will provide you with valuable leads, sales, and a chance to increase the demand for your property. Social media gives you access to a broader range of prospects than traditional advertising methods. It connects directly with prospective buyers rather than having to go through intermediaries. This allows you to develop a personal relationship with your audience and gives your property more credibility.

Get Creative With Web Listings

One of the most important ways to leverage technology to increase property sale prices is through web listing services. Web listing services allow real estate agents to list properties online, allowing buyers and sellers to search and find them easily.

There is a lot of added convenience and value to a potential buyer when utilizing web listings. In addition, the internet has become the primary entertainment and information for most people in today’s society. Therefore, using web listings broadens your audience. 

Although web listings are just as effective as other methods, it is essential to find ways to spruce up your approach to them. For example, typically, people upload photos, descriptions, and additional information about the property. This has become the norm for those who need to advertise, but it is crucial to use new approaches if you want to convert your leads and increase your sale price. 

A great way to do this is by creating 3D virtual tours. 3D virtual tours allow you to showcase the property in an immersive 360-degree view of the home. These interactive tours can have panoramic views of the property, open floor plans, and detailed maps. In addition, 3D VR technology helps individuals visualize themselves living on a property and how things will look and feel when they are actually on it, which is helpful when reviewing multiple homes in the same neighborhood. As a result, incorporating virtual reality changes the experience of viewing a home.

Another approach is to use drone technology. Using drone technology is a great way to set the property apart from other listings. It allows customers to see the house in its entirety and also gives you the ability to showcase the area that the property is near. For example, if a property is ‌ near a metro area, you can use this to your advantage by showcasing the hotspots around town that are likely to increase property value in the future. This slight change can be the difference between a suitable property and a valuable property in the minds of potential buyers.

Buyers will notice this as it saves them valuable time and makes it easier to keep track of multiple properties. 

Last, you can offer your clients a complete package when combining web listing services with social media. This is great because it allows buyers and sellers to find each other, communicate, negotiate, and sell or purchase property faster.

Email Automation and Mobile Outreach

Email automation is a powerful tool for keeping in touch with your audience and highlighting what listings are trending and demanded. Most real estate agents use email automation to send out monthly newsletters, notify clients when properties come onto the market, and provide resources for interested buyers. 

Email automation is a great way to convert potential leads by showing the property’s value. This strategy will provide data showcasing how popular the property is amongst homebuyers which can be used in future marketing campaigns.

Adding properties to a newsletter can directly affect the demand that the listing gets. The best way to approach this is by finding a local newsletter that will feature your clients’ homes in weekly or monthly roundups. The more exposure that the property gets, the more inquiries you are likely to generate. 

Lastly, consider using mobile outreach as a way to convert potential customers. According to the latest internet trends, 44% of millennials use their smartphones’ camera or video functions daily; 87% use those features at least once per week. 76% share photos and videos on social media. This is an excellent opportunity to engage an entirely new audience through simple campaigns directed at mobile users.  A good example of this is the app “Nextdoor”.

Nextdoor is where communities come together to greet newcomers, exchange recommendations, and read the latest local news. Apps like these are excellent additions to your marketing efforts.

Be Inclusive of Remote Buyers

In today’s society, opportunities do not always come in person. Most people prefer doing their business online. Capitalizing on this trend is a great way to generate more revenue for your property. 

One way to do this is by video conferencing. Video conferences allow you to communicate face-to-face with remote buyers. It’s a great way to close sales because it makes it easier to build rapport with your buyer and answer ‌questions they may have.

Remember, videoconferencing can intimidate people without practice.. So, here are some essential things to ask yourself before getting started:

•  Who is my audience?
•  Am I keeping their best interests at heart?
•  How can I show the entire property virtually
•  How do I answer questions they may have
•  Am I making everything clear and concise?
•  How can I connect with my audience virtually?

Video conferencing isn’t magic. It will require work and a lot of thought, but you’ll be amazed at how effective video conferencing can be. Take the time to set expectations and get everything squared away ahead of time.

Using video conferencing also saves potential leads money because they won’t need to pay travel expenses. This added element of convenience can be used to your advantage regarding sales price. Video conferencing helps you build trust with your clients because you’re not just sending them an email. They can see you and feel more comfortable talking to them directly. It allows you to connect with them face-to-face so that you can ask questions, show samples, and demonstrate your product or service.
Another benefit is that it’s easier to show a home over video conferencing than sending a picture over email. But if you can show it to them via video conferencing, you can easily convince them to make the purchase.

Conclusion

In conclusion, leveraging technology to create a successful online presence will help you reach more potential buyers and sellers and increase your client’s property value. 

You can do this by using social media marketing, web listings, email/mobile automation, and videoconferencing. Generate more leads and sales opportunities by using technology to improve communication with buyers.

In addition, using these strategies is a great way to build trust, foster relationships with your audience, and keep uniquely sharing your listings.